Every Bird Matters

July 31, 2012

When the Deepwater Horizon disaster pumped nearly five million barrels of oil into the Gulf of Mexico in 2010, International Bird Rescue (Bird Rescue) was there to help save hundreds of pelicans and other seabirds caught in the spill. Heartbreaking photos of oiled wildlife made news around the world, and the specialists working night and day to capture, clean and rehabilitate them became heroes. Resource Media was honored to help International Bird Rescue manage the overwhelming media and public interest, sharing stories and images from the ground. One year later, on the eve of the group’s 40th anniversary, we helped Bird Rescue develop and debut a new brand that celebrates its legacy while looking ahead to the next 40 years.


  • Established a communications protocol for the Gulf response effort to help Bird Rescue staff manage press inquiries.
  • Created a Flickr album that was accessed 291,000 times and resulted in coverage on CNN, the AP and international television.
  • Helped to manage the design and launch of the organization’s new website and identity.
  • Developed a communications calendar to streamline outreach efforts and deepen connections with members and supporters.


Bird Rescue’s two California-based centers take in more than 5,000 birds each year, many of which have been affected by natural events like storms, toxic algal blooms and oil seeping from the ocean floor. A strong brand, robust community of supporters, and simple communications program ensure they have the resources needed to keep doing this vital work. Because every bird matters!