Sightsavers is a global health organization dedicated to eliminating neglected tropical diseases and avoidable blindness in the developing world. Founded over 60 years ago in United Kingdom, the organization is a leader in global health and disability issues worldwide that has treated more than 700 million people to-date. Sightsavers has several significant US-based funders and partners, but has been relatively unknown among wider American audiences.
The Situation
Our Role
Resource Media conducted an analysis of opportunities and barriers to help Sightsavers build its reach among US audiences. We developed messages and strategies to build awareness of key milestones. We oversaw US-based media strategy and outreach for Sightsavers during the UN General Assembly’s adoption of the Sustainable Development Goals, and for the release of the the Global Trachoma Mapping Project, which is the largest infectious disease mapping study ever conducted.
The Impact
In the first year working with Sightsavers, we have supported increased visibility among US audiences through news coverage and relationships with media outlets, including Fast Company, Devex, Huffington Post, NPR, and Humanosphere. We also secured sponsored media spots in Newsweek and Time magazines to highlight a visual storytelling exhibit for people living with disabilities in the developing world. We are continuing to develop and implement new strategies to build enthusiasm and awareness of Sightsavers’ global impact with American audiences.
