InterIm CDA

Exposing health disparities between Seattle's Chinatown-International District and enabling leaders to enact solutions.

Seattle, Washington

“Resource Media met us in person, early and often, as we worked toward the release of the Healthy Community Action Plan. They took the time to get to know our organization, understand the Plan, and our short- and long-term goals in releasing it. We were immediately impressed with how they listened and let us guide what we wanted to say to around the Plan, our community’s needs and challenges, and our goals. The messaging they created for us was on point and effective.”
Jill Wasberg, InterIm CDA
Resource Development & Marketing Manager
The Situation

InterIm CDA had been working for over a year on their 2020 Healthy Community Action Plan, a BUILD Health Challenge grant project. The Plan contained a year’s worth of research that defined the biggest challenges to physical and mental well-being in Seattle’s Chinatown-International District, as well as practical, community-researched solutions.

InterIm CDA needed assistance with organizing a strategy for how to roll out the Plan to the public, key influencers and the media, so that it increased the likelihood of the Plan to be funded for implementation.

Our Role

Resource Media provided pro-bono communications services to help InterIm CDA sharpen its message, organize its allies, liaison with Public Health - Seattle and King County, conceive and design social media content, create press materials and conduct local media outreach.

One area where InterIm CDA wanted to expand their reach was in the realm of mainstream media. The group had been covered frequently by API media outlets based in the International District, but wanted to broaden its reach to make the case that investing in the Chinatown-International District was in best interest of the entire city.

The Impact

As a direct result of working with Resource Media, InterIm CDA’s story and Healthy Community Action Plan was picked up and aired on both radio, KNKX (an NPR affiliate), and television, KING 5. To date, InterIm CDA has received nearly a quarter of a million dollars from the BUILD Health

Challenge grant and Swedish Health Services to start implementing the 2020 Healthy Community Action Plan. InterIm CDA feels confident that as their solutions-based Plan is implemented, they will see improved health and social outcomes in this historic Seattle neighborhood.

Photo credit: InterIm CDA

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