Resource Media Brand
LOGO
Vector: SVG, EPS, AI
Web (Lo-Res RGB): PNG (1600px), PNG (800px), JPG (1600px), JPG (800px)
Print (Hi-Res CMYK): PSD (scalable), TIFF (11in)
Alternates: Grayscale (EPS), White with Transparency (EPS)
Social media: Square, Stacked
LOGO USAGE
Spacing: The minimum amount of space surrounding the logo should be no less than the em height of the Resource Media logotype.
Background: White is the standard background color for the logo. The light tan from the palette below may also be used if white is not possible.
Placing the logo on dark or photo backgrounds is not recommended.
LOGO ALTERNATES
Grayscale and White logos have been provided as alternates to use when necessary.
COLOR
RED-ORANGE
#f45d2f
0 / 78 / 91 / 0
ORANGE
#ff7f41
0 / 63 / 80 / 0
WARM GRAY
#8c8279
46 / 43 / 49 / 8
DARK GRAY
#404444
69 / 58 / 59 / 44
TEAL
#01b1a8
76 / 4 / 41 / 0
LIGHT TAN
#eeeae7
5 / 5 / 6 / 0
WEB TYPOGRAPHY
The following styles are available for use in the WordPress text editor:
H2: Lorem ipsum dolor sit amet enum elit phasellus erat adipscing.
Swift Neue Regular: 30px (42px line-height), #f1613f
H3: Lorem ipsum dolor sit amet enum elit phasellus erat adipscing.
Avenir Next Bold: 24px (33.6px line-height), #404444
H4: Lorem ipsum dolor sit amet enum elit phasellus erat adipscing.
Avenir Next Bold: 20px (28px line-height), #404444
H5: Lorem ipsum dolor sit amet enum elit phasellus erat adipscing.
Avenir Next Bold: 17px (23.8px line-height), #f58648
H6: Lorem ipsum dolor sit amet enum elit phasellus erat adipscing.
Avenir Next Bold: 15px (23.8px line-height), #404444
PARAGRAPH: Nullam dapibus, justo a maximus congue, risus nunc dapibus tortor, commodo accumsan neque mi nec eros. Fusce vulputate, justo porta ultrices ultricies, est justo fringilla nulla, a varius mi orci nec justo. Nam convallis consequat imperdiet.
Avenir Next Regular: 17px (28px line-height)
Blockquote: Nullam dapibus, justo a maximus congue, risus nunc dapibus tortor, commodo accumsan neque mi nec eros.
Swift Neue Regular: 26px (38px line-height), #f45d2f
WEB TYPOGRAPHY IN USE
While headers H2-H6 are all styled and available for use, the amount of headers used should be kept to a minimum. The following headers are recommended for primary use:
H2: Use at the top of the page as an opening statement. Ideally this style is used once per article, and only at the beginning.
H4: Use as your standard subhead throughout the article to label sections.
H6: Use as a sub-subhead if hierarchy is needed below the subhead.
Blockquote: Use sparingly in-between paragraphs to highlight 1-2 sentence quotes.
ASSETS
Letterhead: DOCX (62kb)
Powerpoint Template: PPT (19.6mb)
Word Template: DOCX (3mb)
