Program Coordinator

March 27, 2013

Are you a communications whiz with a passion for social change? Have a nose for news? Resource Media is looking for Program Coordinator for our Seattle office that understands what it means to tell a good story, from the twitterverse to the blogosphere to pages of the New York Times. We are a nonprofit PR firm that helps progressive groups leverage the power of communications to change hearts, mind and policy. From climate change to clean energy, oceans to organic food, we work on the issues that impact the health of people and the planet. We’re looking to hire a Program Coordinator that can support our work with sharp research and writing chops, polished interpersonal skills, and enthusiasm for problem solving, multitasking and teamwork.

The ideal candidate will be able to merge strategic thinking with high-energy execution in the field. He/she should have top-notch writing and media outreach skills and experience translating jargon-heavy science and public policy proposals into compelling stories that hit home with the public.

Core Job Responsibilities

  • Prepare media outreach materials such as press releases, background briefings, fact sheets, Tweets, Facebook posts, blog posts, slideshows, presentations, graphics and other images, opinion pieces and editorial board letters.
  • Develop story ideas and pitch them to reporters and bloggers.
  • Track, compile and analyze media coverage, maintain Google alerts, and help keep funders and clients up to date on our work.
  • Build and maintain custom media lists
  • Plan and implement media campaigns and media education projects.
  • Assist in preparing compelling, values-based messages and strategic recommendations to deliver the right messages to the right audiences via credible messengers in light of a campaign’s needs.
  • Integrate new digital platforms into outreach campaigns, including Facebook, blogs, Twitter and more.
  • Identify spokespeople with effective voices who can help achieve strategic media objectives for a given project.

Required Skills and Experience

Communication skills
  • Ability to articulate communications strategy and Resource Media’s role to partners/funders
  • Ability to assist a training session with partners/funders
  • Working knowledge of creating and presenting PowerPoint presentations
  • Knows the roles of various media materials and can draft them
  • Understands the basic elements of a story and message
  • Skilled at writing appropriate content for a variety of media, including Tweets, Facebook posts, press materials, opinion editorials, strategy memos, messaging documents, websites and nonprofit collateral materials.
  • Knows what makes a story appealing to reporters and can frame a pitch
  • Writes clearly and can communicate complex ideas. Knows how to tell a story.

Media Skills

  • Understands how newsrooms, reporters and digital media work and can use that knowledge to support specific project goals
  • Media analysis: Can assess whether media coverage aligns with preferred strategy
  • Understands how individual media outreach efforts fit into a larger strategic framework
  • Knowledgeable about digital media and actively engaged in Twitter and Facebook. Adept consumer of digital analytics, skilled at constructing search queries and evaluating digital research methodologies and consuming digital research metrics.


  • Can assess and utilize public opinion research findings
  • Can conduct materials reviews, media audits and digital audits


  • Communicates openly and honestly
  • Works well with others
  • Returns requests for help or information promptly
  • Shares information with team members and across teams
  • Respects and supports team members

Project Management

  • Can develop work plans and meet deadlines
  • Can use Microsoft Excel and Google Docs

Client/Funder/Donor Relations

  • Maintains positive working relationships with partners and represents Resource Media well

To Apply

This position is located in Seattle, and will work with colleagues throughout the country. Please send a cover letter and resume to jobs (at), with “Program Coordinator” in the subject line, describing your relevant background and experience. No phone calls, please. Learn more about our work at