Strategy

Communications Planning

No matter what the campaign or project, success requires a roadmap. If you don’t know where you’re going, you’re not going to get there.

We’ll create a strategic communications plan after guiding you through a series of  questions about your goals, target audiences, potential spokespeople and the other resources available for your efforts.

We’ll also consider other research elements such as media audits and public opinion research when crafting the plan.

Message Development

Part art, part science, effective messages are key to the success of any campaign.

We’ll work closely with you to create the messages that will move your key audiences. We use research, data, media analyses and more to find out what your target audiences care about and what will move them to act.

Resource Media writes, edits and produces comprehensive message guides on a range of topics to help you and your partners stay on message. Designed as a strategy, training and reference tool, we distribute them to coalitions, campaigns and others to guide their work.

Messenger Identification and Development

Experts, spokespeople and real-life characters are central to any story. Often they add credibility or local color. Sometimes they’re an icon for the story you’re trying to tell. They can be people from all walks of life.

Think of ranchers defending their land or nurses taking care of sick children. We work with you to identify credible sources and people who can best represent your issue. We’ll prepare them to answer the hard questions and interview effectively.