Practice

Full Service Media Outreach

We look far and wide for opportunities to get your story told and your messages heard. We research news and online outlets, work with bloggers, oversee press events, write press materials, train spokespeople, craft stories, maintain reporter relations, provide sources, place opinion pieces, track coverage and more.

Ongoing Campaign Consulting

Sometimes it’s hard to stay on message when there are many voices in a campaign. We work with coalitions and partner organizations-often using communications as a coalescing tool-so that strategy and messages are consistent and effective over the course of a campaign.

By sticking with a campaign for the duration, we are able to assess, fine tune and implement effective strategies that evolve as the effort progresses.

Media Skills and Trainings

Resource Media provides media trainings, presentations and/or interactive workshops on:

• Strategic communications
• Message development
• Interview skills
• Message discipline
• Reporter relations

• Crisis communications

We also write and produce training materials on many topics such as values-based messaging, media relations and more.

Materials Development and Production

When it’s time to go from the drawing board to the story board, we conceive, draft, write and edit a wide range of materials. We also oversee the design and production of reports, websites, advertising and other components of your communications campaign.

Our staff drafts and produces media advisories, news releases, pitch letters, tip sheets, fact sheets, editorial letters, opinion pieces, b roll, radio actualities, blog pitches, report language, talking points, message memos and more.

Hispanic Media Strategy and Outreach

More than 42 million Hispanics and Latinos live in the United States today. Their impact on the future of American politics and policies is growing.

We can support your work in this area through a wide range of strategy, research and media outreach services tailored to Hispanic communities.

Digital Media Strategy and Communications

In this world of increasingly diversified news sources, an effective digital media strategy can be essential to reach your target audience and communications goals.

Resource Media can evaluate your online presence, analyze issue awareness and perception in online media, and--depending on your objectives--identify the internet tools that will serve you best. We can help build your capacity and digital media savvy by developing and implementing a comprehensive strategy, and counseling you along the way to success.